Starting a Mom Blog in 2023 – A Step-by-Step Guide for Beginners

If you’re a mom looking to start a blog in 2023, look no further! With years of experience in running successful blogs, I’m here to guide you step-by-step on how to start your own mom blog. From choosing the right topic and domain name, to finding the best web hosting and setup – I have all the expertise and knowledge you need to get your blog off the ground. With this post, you can learn everything there is to know about starting a mom blog in 2021.

Starting a mom blog can be a great way for mothers to share their experiences and advice, as well as connect with other moms. To begin you will need to decide on a topic for your blog, choose a domain name, purchase hosting, and install blogging software (such as WordPress). Once your blog is setup, you will need to create content, promote your blog using things like social media, and monetize it.

How to Start a Mom Blog That Makes Money in 2023

Starting a mom blog is an exciting journey that lets you share your experiences and knowledge with the world. Not only can moms make money from their blogs, but they can also form relationships with other mothers and even create their own brand. Here’s a step-by-step guide for creating a successful mom blog in 2023.

1. Decide Your Topic and Niche

Choosing what type of content you’ll write about is an important first step. Pick something you’re passionate about, be it parenting, motherhood, health and wellness, business advice, travel tips or anything else related to motherhood. You should also consider doing some research on the subject to see what types of topics are popular right now and what types of questions people have.

When selecting keywords or phrases related to your topic and niche, think carefully. Make sure they accurately represent what your blog will offer – words like “parenting” or “motherhood” are generic terms while words like “working moms” or “healthy recipes for toddlers” are more specific. Finding the right keyword combinations can make all the difference when it comes to attracting search engine traffic.

2. Choose a Domain Name and Create a Logo for Your New Blog

Once you decide on a focus for your blog, finding the perfect domain name should come next – pick something catchy yet easy to remember that reflects this theme. It could be something as simple as or it could include related words like

The domain name you select should be recognizable and meaningful so readers will associate it easily with your content – A logo helps too! Incorporate some of the same words used in your domain into the design of your logo; it will immediately catch visitors’ attention when they land on the page.

3. Choose a Plan to Host Your Blog

After deciding on a domain name and logo, hosting is the next step – this will determine where your blog actually lives on the web.

Various hosting sites offer different plans depending on how much space or bandwidth you need; however Bluehost is one of the most popular choices among bloggers because they have an easy setup process plus great customer service.

If you’re a WordPress blogger, my advice is to pick either the Basic or Plus plan from Bluehost. For most people just running one blog, the Basic option should suffice – but if you can’t help yourself and feel the need to make more than one, then the Plus plan could be worth looking into.

” Once you decide on the hosting plan that works best for you, sign up and pay for it through their website (it usually takes just minutes). Now comes time to install blogging software – I suggest starting with WordPress.

4. Install WordPress and Login to Your New Blog

Installing WordPress doesn’t take long but if you’re feeling hesitant there are instructions online that can walk any beginners through this process with ease – I wrote my own Step by Step Guide here which explains how to do it in minutes!

“Once installed, log in with the username/password provided when registering your hosting package.” Then customize settings such as themes (what makes your blog look pretty), widgets (sidebar items) and menus.

To help your blog get off the ground, you should consider adding some useful plugins. Akismet and Jetpack are great for protecting against spam and improving performance, while Yoast SEO can give your content a boost in search engine rankings. Once you have those in place, it’s time to start crafting your posts – that’s when the real fun begins!

5. Install a Theme and Write Your First Blog Posts

“Writing content regularly gives readers something new each time they visit so don’t forget that writing high-quality posts is key,” says Jane Thomason founder of

Creating content that resonates with your audience starts with the basics. Crafting headlines that grab attention, developing post ideas that share useful tips, formatting text in an easy-to-read manner – these are all essential techniques for building a loyal following of readers who keep coming back for more.

“Create original content at least 4 times per week; stick with consistent topics relevant to moms” suggests blogging expert Loui Blake “This will help build credibility amongst an audience quickly,” he adds.

“When installing themes for WordPress there are lots available free online; alternatively purchase one from specialised websites like Themeforest,” says Thomason.

Once you have installed your blog, take the time to customise and tweak it until it looks exactly how you want.Choose the right fonts, colours and sizes that reflect your personal style. Make sure to organise your posts and create multiple categories and tags for an efficient navigation system. Utilise headings such as h1, h2, h3 and bullet points to ensure clarity and an enjoyable experience for the reader. In the long run, these extra steps will pay off!

Blake encourages bloggers to create their very first blog post by taking the right steps. These include setting up a vision and mission statement, writing quality content and having a dedicated page for an About section. Blake further suggests networking with other related blogs to create contacts, collaborate through guest posting and exchanging helpful advice to help boost reach. Once you are done with these guidelines, it is time to share your exceptional work with the world.

launch your mom blog

6. Invest in Yourself and Get the Full Potential of Your Blog

“Investing both financially practically education knowledge essential growing sustaining audience” says Blake adding “find courses advice experts within field explore further develop understanding blogging business industry”.

Successful bloggers are willing to invest in their career and take risks outside of their comfort zone. There are a variety of free, or low-cost, online courses available that provide access to resources, freebies, support networks, and expert advice.

For your blog to bring more returns, you need to make some investments – both big and small. Upgrading your hosting plans, investing in software tools, crafting taglines and slogans, and actively engaging on social media are all good start. But don’t forget that sometimes the best way to stay ahead is to get out there and attend industry events and conferences – gathering up-to-date industry knowledge that can help you stay ahead of the competition.

7. How to Get Traffic to a Blog

Getting traffic to a Mom blog in 2023 takes savvy strategising. Start by honing your SEO skills, building connections on social media, and authoring compelling content. Employing a mix of tactics, such as guest blogging, optimising posts with catchy headings, and using the power of visuals should also help you garner readership.

Traffic from Pinterest

Pinterest is an invaluable tool for mom-bloggers, offering a wealth of organic search traffic. To maximize success, begin by crafting eye-catching pins that capture a user’s attention, link to your blog content, and contain keywords in the description for SEO benefit. Include relevant hashtags to expand reach and also create curated boards to help organize your content. Aim to post new pins daily; this will ensure your blog remains at the forefront of Pinterest users’ minds.

Traffic from Search Engine Optimization

Search engine optimization (SEO) is a critical factor when it comes to ranking in search engines and driving traffic to your blog. SEO requires a lot of work and patience, but the payoff can be huge in terms of organic search engine traffic. With consistent effort and a good understanding of the basics of search engine optimization, you can start seeing real results within 6-12 months.

If you’re new to blogging, don’t make the mistake of zeroing in on just one or two pages as you optimize for search engines. Instead, take a holistic approach that includes using relevant keywords throughout your blog content and page titles, plus tagging it with structured data so Google can easily identify what you’re writing about. Additionally, be sure to include internal links to related posts, link out to authoritative sources, and keep mobile users in mind when optimizing. Doing all this will give you a much better chance at success.

Traffic from Facebook

Promoting your mom blog on Facebook can significantly boost the number of visitors to your website. To kickstart your marketing efforts, create a few pages to introduce yourself and explain what your blog offers. You can also run targeted ads to target potential readers, join active Facebook groups related to parenting/motherhood and interact with other users in those groups, as well as liking and sharing relevant content from other pages. All these activities will help you publicize your blog and attract more readers!

Also consider using influencers in the blogger industry – or even other mom bloggers – to help promote your content and get people interested. Sharing interesting stories or tips related to motherhood are surefire ways to draw attention!

8. Monetize Your Blog


Getting started as an affiliate marketer is one of the best ways to monetize a mom blog. Affiliate marketing involves placing special links on your website which lead visitors to products or services offered by other businesses. You will then earn commissions for any sales that result from clicks on those links.

Thirsty Affiliates provides all the resources you need to set up affiliates quickly and easily through WordPress dashboard, including tracking software and customizable link options. This is an excellent way for mothers who want to make money from blogging quickly and effectively.


Don’t just offer affiliate links on your mom blog – consider providing services like article writing, copy editing or virtual assistant tasks as a way to make money. Treat your blog like a business and think of creative ways to monetize it!


Advertising revenue can be another major source of income for mom bloggers; however it does take significant web traffic before you start seeing meaningful returns from them. Online advertising networks such as Google Adsense & Bing Ads Network allow you to display relevant ads on blogs/websites – while keeping within ethical boundaries – in exchange for payment.


When it comes to monetizing your blog in 2023, the possibilities for products are limitless. Think about what your readers want and need, and consider incorporating options such as e-books, webinars, merchandise, or even subscription-based services. Whether you choose to offer digital or physical items, focus on creating high-quality products that fit with your vision and will provide real value to your audience.

In 2023, monetizing your mom blog can be as easy as connecting with influencers and brands. Whether you seek out opportunities yourself or use networks like Famebit, IZEA, Tapinfluence, and LindsayOlives, getting paid for content is a great way to generate income from your site. Sponsored posts are a great way to make it happen!

9. Find Time to Blog Effectively and Consistently

Starting a mom blog in 2023 can be daunting, but it doesn’t have to be. It’s important to create a plan for how you want to conduct your blogging – finding time for daily or weekly posts is key! Try carving out a few hours each week dedicated to creating content that adds value to your readers. Setting aside uninterrupted time will help you stay consistent and keep up with the demand of blogging.

10. Tips and Tricks to Improve Your Blogging Skills and Content Quality

Making your blog stand out among the millions of other mom blogs out there is no easy feat. It takes time, dedication, and a lot of effort to really make your blog shine and ensure that it offers the very best in quality content. Here are 10 tips and tricks that I’ve picked up when it comes to improving your blogging skills and content quality:

  • Research topics before writing them – This doesn’t mean just skimming through some articles on Google, but actually going deep into researching whatever it is you’re writing about.
  • Stay organized – It’s easy to get lost in all the different things you have to do when running a blog. To stay on track, keep everything neatly organized and plan ahead so you can maximize your time.
  • Use visuals – Visuals such as pictures, videos, or infographics can make a huge difference to the overall appearance and appeal of your blog post.
  • Read other blogs – Reading other successful blogs that are similar will give you insight into what works and what doesn’t.
  • Invite guest bloggers – Feature prominent bloggers in your niche or even popular influencers can do wonders for getting your blog noticed.
  • Be consistent – Consistency is key when it comes to blogging; making sure you post regularly will help build trust with readers and show that you’re serious about your blog.
  • Focus on SEO – Focus on optimizing each post for SEO keywords as this will help increase traffic from search engines and help people find your content more easily.
  • Curate content – Don’t be afraid to curate relevant content from other sources; it will add value to your own posts and give readers an even more comprehensive look at the topic at hand.
  • Edit ruthlessly – Make sure that every single post is thoroughly edited for typos, grammar errors, clarity etc before publishing. Pay special attention to headlines as these are often the first thing readers see.
  • Share widely – Last but not least, don’t forget to share everywhere! Share each post multiple times across various social media platforms as well as in relevant forums or Facebook/LinkedIn groups.

11. Strategies to Grow Your Blog to Make More Money in 2023

Growing a blog takes persistence and dedication if you want to create a stable source of income in 2023. There’s no one size fits all solution when it comes growing a profitable blog—you must adopt strategies based upon answering questions such as: What do I want my blog to be known for? Who is my target audience? How much money am I aiming for over the next 12 months? After defining these objectives, here are some strategies that can help you grow your blog quickly:

  • Develop Long-Form Content – Create high-value content pieces with 2000 words or more for greater visibility with search engines like Google.
  • Promote Your Content Aggressively – Use email marketing, social media promotion, affiliate marketing (if applicable), sponsored posts, PR outreach etc. according to your budget.
  • Engage Readers Through Discussion– Take advantage of comments section or discussion forms on major websites like Reddit or Quora so people can engage with your content further.
  • Harness The Power Of Video And Audio– Broaden how you reach out using video platforms such as YouTube or podcasting apps like Apple Podcasts or Spotify.
  • Make Sure You Have A Call To Action– Whether it’s subscribing via email list opt-in forms or buying products through affiliate links, make sure you’re utilizing CTAs throughout the page & post where applicable!

12. Tools and Resources to Help You Run Your Blog Efficiently

Starting up a mom blog requires the right tools and resources to fit into your budget and schedule. Looking into WordPress themes and plugins tailored specifically for parenting topics could save you valuable time; as well as membership sites which provide step-by-step tutorials and resources. Hosting providers offer flexibility with great bandwidth, so don’t forget to factor that in too. All of these can help make the decision-making process a little easier when launching your mommy venture.

  • WordPress themes specifically catered towards mom bloggers such as Mins WordPress Theme by The Working Mom Review & Bridge WordPress Theme by ThemeForest.
  • Plugins dedicated towards moms such as WooCommerce for handling eCommerce transactions securely on WordPress websites & WPForms for creating custom web forms within minutes.
  • Membership sites/forums tailored towards newbie mompreneurs such as MomMaven which offers regular webinars covering everything from website design selection process guide all the way till digital product creation 101 tutorials!
  • Bluehost offers amazing technical support and great value packages – up to 24% off compared with the competition. With a range of plans starting from just $3-$5 per month, you’ll get plenty of bandwidth for all your needs – plus domain registration, too.


What items can I offer on a mom blog?

As a mom blogger, there are numerous items to offer. You can sell printable meal planners, cookbooks, and resources such as e-books and guides. Additionally, you can create products such as apparel or home decor featuring quotes, tips, and other motivational messages. You could also share parenting advice and provide virtual courses by hosting webinars or podcasts.

What topics should I write about on my mom blog?

Having a mom blog is a great way to stay connected with and share experiences with others. To make your blog engaging, it’s important to post content that your readers will find interesting. Here are some suggestions for what to post on your mom blog:

  • Tasty recipes and cooking tips.
  • Fun activities for the whole family.
  • Inspirational quotes or mantras.
  • Printable meal planners.
  • Organization hacks.
  • Book recommendations.

Can mom blogs generate revenue?

Yes, mom blogs can be quite profitable. With the right website design, SEO optimization, and social media marketing, savvy moms can monetize their blog for a variety of income streams including affiliate links, sponsored posts, digital products, and consultancies. Additionally, bloggers who are able to consistently create quality content for their readers have the potential to become influencers in their niche who can earn-on top of ad revenue-through collaboration opportunities with brands.

Which type of blogs generate the most revenue?

Blogs that focus on creating content of value typically make the most money. This includes those that cover topics like personal finance, lifestyle tips, health & wellness, career advice and travel guides. Other popular blog topics include cooking, parenting, fashion, beauty, DIY projects and tech reviews. By providing helpful information in an entertaining or insightful way, bloggers can generate income from sponsored posts, affiliate partnerships, selling merchandise and more.

What is the most common topic for blogging about?

Blogging is a popular way to share ideas, experiences and knowledge. The most popular niche for blogging tends to be lifestyle blogging, which covers topics such as fashion, travel, health & fitness, food, beauty, tech and more. As people become increasingly obsessed with documenting their lives online, lifestyle blogs have grown in popularity over the past few years.

What is the most effective type of blogging?

It depends on the individual’s needs and preferences. If a blogger wants to share their thoughts and ideas, then an opinion blog might be best. If the goal is to become an influencer, then lifestyle or photography blogs can be beneficial. For those who want to monetize their blog, consider writing informative content on a niche topic like finance or health. Each type of blog has its advantages and disadvantages, so it’s important to do research before starting one.


Starting a mom blog can be a rewarding experience for moms who are looking for an outlet to share their experiences and thoughts. With the right strategies and tools, starting a mom blog in 2023 is easier than ever. Having a passion for your topic and dedication to creating quality content are key components to creating a successful blog. By following the above steps, you will be well on your way to starting a mom blog that you’re proud of.

In the end, the most important thing about starting a mom blog is that it should reflect the personality and interests of the person blogging. It is also important to remember that blogging takes time, so be sure to set realistic goals before beginning. As you continue learning more about starting a mom blog, you will soon have your very own site up and running.

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