How To Start a Sports Blog (Step-By-Step Guide 2023)

Are you interested in starting a sports blog in 2023? Starting and running a successful blog can be intimidating – but it doesn’t have to be. With my years of experience owning multiple websites, including a number of successful blogs and an e-commerce store, I’ve gained the expertise necessary to help you create a winning sports blog in no time. In this step-by-step guide, I’ll provide helpful tips on how to start a sports blog, so you can get your project up and running.

Starting a sports blog is easy and can provide an easy source of income. It is important to know your target audience, select the right platform to use, create a professional layout and design, choose topics that interest readers, write quality content and promote your blog online.

How to Start a Sports Blog

In the age of technology and social media, sports blogging quickly became one of the most popular methods of connecting with fellow sports enthusiasts. Starting a sports blog is easy and can provide an excellent source of income if done correctly. To get your blog up and running, you need to know your target audience, select the right platform to use, create a professional layout and design, choose topics that interest readers, write quality content and promote your blog online.

Choose Your Niche and Domain Name

The first step in creating your blog is choosing a niche. You’ll want to pick a sport or team that you’re passionate about since this will make the process easier. Once you’ve decided on your niche, find an available domain name that matches it. Try to keep it short, memorable and keyword-rich so people can easily find it.

Select a Platform and Web Hosting Provider

The next step is to choose a web hosting provider. This is where all the files associated with your website will be stored. Popular web hosting providers include SiteGround and WPX Hosting who offer affordable plans for beginner bloggers. Make sure to compare their features and prices before deciding.

Once you’ve selected a host, decide which platform you want to build on. WordPress is the most popular choice for bloggers but there are other options like Squarespace or Wix. It’s important to do research because each platform has its own pros and cons.

Install WordPress and Get a Theme

If you choose WordPress as your platform, then installing it on your web host couldn’t be easier. Most web hosts have one-click installations for WordPress so even if you’re new to tech stuff, you should be able to do it without any problems.

It’s time to decide on the design for your blog by selecting a theme. WordPress has thousands of free themes, so you can pick one that suits your website. It’s essential to pick one that looks great on both computers and mobile devices, since more than half of web users access the internet from their phones.

At this point in time, having essential pages such as About Us Page and Contact Us Page has become almost mandatory for any self-respecting website or blog out there – including yours! These pages will showcase information about yourself (or in some cases about potential guest authors). As such it might be well worth visiting plenty of ‘About us’ pages from other sports blogs online before crafting yours.

It would also help create a logo which will serve as an identifying mark for your blog; something that anyone can identify instantly as yours when they see it online – no matter what part or aspect of the internet they see it at.

Write Quality Content to Attract Readers

Provide your readers with quality content they can rely on. Ensure that your work is well written and engaging, as this will entice them to come back for more. Make sure it’s noteworthy enough that people share it with their friends who are into the same sports-related topics. If you put out high-quality posts initially, then you’ve set the tone for future visits and conversations.

Take into consideration SEO when writing content since this will improve visibility on search engines such as Google while also helping rank higher in SERPs (Search Engine Results Pages). That way more people can find and click through to read whatever topic(s) relating to sports you have posted about today! Additionally focus on giving readers articles relevant enough for them given their level of knowledge about said subject.

launch your sports blog

Optimize for SEO and Promote Your Blog

When writing content make sure keywords are used correctly so that search engines can understand what the post is about easily; i.e., using keywords naturally within the text rather than trying different ideas too much all at once.

Utilizing social media platforms such as Facebook, Twitter or Instagram can help boost traffic significantly too by getting more eyes upon each post! Post interesting tidbits or anecdotes throughout the post itself regarding certain topics related indirectly/directly towards sport or even just inspirational quotes applicable in life;

To reach the widest possible audience, use digital PR techniques such as link building and influencer marketing. These strategies can give your new posts an edge and help them get noticed by more people than they ever would have organically. By doing so, you will be able to draw bigger crowds and increase viewership.

Monetize Your Sports Blog

Affiliate Marketing

Affiliate marketing involves promoting products or services from another company on your blog in exchange for commissions whenever someone purchases through those referral links. It’s easy, fast, and efficient. Once you set up affiliate links, all you need to do is share these links with audiences through posts or promotional materials. If somebody clicks through one of these links, buys something, then completes their transaction, you receive commission!

Through affiliate programs like Amazon Associates, you can gain access to a massive range of products from TVs and appliances to toys, books and leisure activities. Depending on the product type, you will receive different commission rates when it is purchased through your site.

Google AdSense Advertising

By setting up a Google Ads account, sports blog owners can start generating income quickly. All that’s required is to position the ads in suitable places on the website, and each time a visitor clicks an ad, you earn money.

AdSense provides sophisticated reporting tools that help you understand how many times your site was shown, how many clicks it got, how much revenue it created, and other key performance indicators. You can also tailor the types of ads that appear based on customer preferences, giving them a more personalized experience.

If you are considering Adsense, then you may also like to learn about another alternative network that can pay more: Ezoic. Here’s a comparison of Ezoic vs Adsense to help you make the right choice.

Selling Merchandise

You can use your sports blog as a platform for selling merchandise related to the sport you cover. Sports team-related items like apparel, collectibles or memorabilia with logos or images of players are great products to sell using this option.

You can also try offering an online course, t-shirts, mugs and pens (and nowadays even face masks) associated with the team. This will also help optimize search engine rankings for your blog page.

Sponsored posts and product reviews, when implemented properly, can be a great way to monetize your sports blog. As long as you remain true to your audience, target the right products, and use creative storytelling techniques to provide real value, you can see impressive results in terms of revenue! Make sure all sponsored content is disclosed in accordance with the FTC’s guidelines; this will keep readers engaged and increase trust and loyalty.

In 2023, creating a winning sports blog that monetizes itself means engaging your audience with exclusive content and premium memberships. Offering subscribers exclusive content such as interviews with athletes, team owners, and coaches is a great way to attract visitors who are interested in the latest sports news. You can also offer subscription-based access to special events or videos.

Refer Visitors To Sports Betting Sites

By setting up referral links with certified sports betting platforms, you can earn extra money from traffic coming to your website. Sports betting referrals work similarly to affiliate marketing – Whenever you refer a visitor who takes a specific action such as registering at a gambling site or making deposits; you receive some form of reward in return.

Tip:Make sure the sites you refer visitors to are reliable ones since it reflects directly on the reputation of your blog – it’s better to earn less but maintain trustworthiness!

Using Analytics To Track Progress and Improve Results

Analytics tools allow you to assess how well your blog performs in terms of views, conversions, sales numbers and more. They provide invaluable insights which can inform decisions like what content works best or where future efforts should be focused.

  • Keep track of new vs returning visitors
  • Monitor most popular posts and pages
  • Track how people find your website

These metrics give you an understanding if people are responding positively (or not) so you can adjust accordingly.


What is the average income for people who blog about sports?

Sports bloggers have the potential to earn a range of incomes. It all depends on the amount of time, effort, and resources devoted to their blog. On average, sports bloggers with a substantial following and engagement could generate anywhere from $500 – $10,000 per month through various monetization methods like Adsense, banner ads, affiliate marketing, sponsored posts, product reviews.

Can one make money from writing about sports?

Sports blogging is certainly profitable. Depending on the content and reach of blog, monetizing a sports blog can be done through Adsense, banner ads, affiliate marketing, sponsored posts and product reviews.

How do bloggers make money from their blogs?

  1. Adsense – Ads that appear on the site and provide pay-per-click revenue based on how often visitors to the site click on the ads.
  2. Banner Ads – Companies will pay bloggers for every impression displayed of their banner ad.
  3. Affiliate Marketing – Bloggers can earn money by promoting a merchant’s product and referring sales to the merchant.
  4. Sponsored Posts – Companies will compensate bloggers for writing blog posts about products or services they offer.
  5. Product Reviews – Writing reviews of products can help convert readers into customers and earn the blogger money.

What steps do I need to take to become a paid sports blogger?

Becoming a successful and paid sports blogger is no easy feat. It requires dedication, passion, and knowledge of the sport. To become a paid sports blogger, you must first establish yourself as an expert in the field by creating regular content and engaging with other bloggers, athletes, fans, and organizations. You should also monetize your blog in order to receive payment for your work. Options could include Adsense, banner ads, affiliate marketing, sponsored posts, or product reviews.

How much money do you earn for every 1,000 views of your blog?

The exact amount of money earned per 1,000 views on blogging greatly varies. Factors that can influence earnings include the type and quality of ads used, the amount of traffic your blog receives and the blog’s niche. Generally speaking, with an effective monetization strategy, it is possible to earn anywhere from $5-$50 per 1,000 views. Strategies used to monetize a sports blog could include Google Adsense, banner ads, affiliate marketing or sponsored posts.

How can you generate revenue from a sports blog?

Monetizing a sports blog is a great way to make money from your passion. There are several ways to monetize a blog, including: AdSense, banner ads, affiliate marketing, sponsored posts, and product reviews. Each of these options has its own benefits and should be tailored to meet the needs of your blog.


By following these steps as a guide, you have the basic tools necessary to create a winning sports blog in 2023. First and foremost, it’s important identify your audience and decide on the platform that works best for you. You should also ensure your design is professional and the topics you choose are interesting to readers. Finally, by promoting your blog online you can generate an income and build a following.

With this step-by-step guide, starting a successful sports blog in 2023 is easier than ever. By applying the advice given here, anyone can easily learn how to start a sports blog and start making money from it.

You may also be interested in reading: